School holidays are underway in Australia. As well as being a time to rest and relax, I’ve always found holidays are a time to reassess how effective I was last term, and find ways to increase my productivity and effectiveness next term.
Let’s face it, if you’re a Principal, a member of the Executive, a Business Manager, or Head of Department, chances are, your role often becomes overrun with writing tasks that take you away from the important stuff… teaching and leading.
What is education copywriting?
At its core, copywriting is using words to encourage the reader to take action. In the education sector, this is called education copywriting.
Action in your school context could be encouraging your students to join a team, or support a worthwhile cause. It could be convincing your staff to implement a teaching strategy, or to commit to a key focus area for the year. For your parent community, it could be stressing the importance of road safety around the school, or suggesting ways to help their children stay safe online.
What does an education copywriter do?
An education copywriter will help you write words that:
- Call your community to action – through writing strategic plans and education proposals,
- Attract financial support – through writing grant applications and fundraising material,
- Inform your staff and student body – through newsletter content, and speech writing,
- Promote your school and increase enrolments – through writing prospectuses and school advertising material,
- Develop your online presence – through regularly updating your web content. For religious schools, an example could be having a Gospel focus of the week.