Want to know the secret of marketing to schools?
The students – plain and simple.
Any teacher will tell you that education advertising can dominate their pigeonhole. Subject coordinators and leaders are often swamped by it. I should know – I was a teacher, and coordinator at various times, for 12 years.
Is it any wonder that most advertising for schools finds its way to the recycling bin?
BUT it’s not all doom and gloom. Schools DO buy products and services. They DO restock supplies, hire production companies, and improve digital and physical libraries. It’s just that they discriminate between products based on very specific requirements.
HINT: It has a lot to do with how you treat their students.
If you’d like some help writing your advertising copy from an experienced teacher and education copywriter… Get in touch!